July 1, 2009 ALL HAIL THE WISCONSIN CHEESEBURGER! | As summer heats up, so too do grills across the country. Nothing says summertime in America quite like the sizzle of cheeseburgers over an open flame. The Wisconsin Milk Marketing Board is bringing the art of cheeseburger perfection to a new level with their microsite, The Cheese & Burger Society – offering thirty burger concepts with topping lists that are almost impossible to contain within one bun. Some of the burger ideas include, The Mamma Mia – for the not-so-closeted ABBA lover: Mozzarella, Pepperoni, Sautéed Mushrooms, Pizza Sauce and Onions on Crusty Italian Loaf; and The Highwayman – When a knapsack and a thumb are all you need: Brick Cheese, Cheddar, Ham, Fried Egg, Onion Rings and BBQ Sauce on a Toasted Knot Bun. In addition to burger concepts, visitors to the site can find information on the best Wisconsin Cheeses to top their burgers and a monthly feature with recipes from chefs across the country. |  |  |
Direct your readers to CheeseAndBurger.com. CONTACT INFORMATION
Heather Porter Engwall
Jessica Binder 608.241.4141 x266 PHOTOS The Johnny Appleseed For those who love to garden: A combination of Aged Wisconsin Cheddar, Maple Bacon, Sautéed Apples, Whole Grain Mustard and
Red Onions on a Sourdough Loaf.
Download High-Res Image | The Bohemian
For the tree-hugger in all of us: Gouda, Fried Prosciutto, Sliced Turkey, Pesto Mayo and Wilted Spinach on Oat Bread. Download High-Res Image | The Couch Potato
For those who count using a remote control as exercise: Blue Cheese,
Terra Potato Chips, Smoked Pepper Pork, Onions and Garlic Mayo on a Buttered Bun. Download High-Res Image | The Farmer John
Who needs an alarm clock when you’ve got a rooster?: Limburger Cheese, Bacon and Hashbrowns sandwiched between two pieces of White Bread French Toast. Download High-Res Image | The Brooklyn
What are you lookin’ at?: Swiss, Corned Beef, Sauerkraut and Thousand Island Dressing on Grilled Dark Rye. Download High-Res Image | The Macho Nacho
For those who love a little spice with their burger: Cheddar, Swiss, Tortilla Chips, Pickled Jalapenos, Red Onion, Lettuce, Black Olives and Tomatoes
on a Big Burger Bun. Download High-Res Image | The Waldorf
When you can’t get enough of the salad: Blue Cheese, Toasted Walnuts, Dried Tart Cherries, Curly Endive Lettuce, Red Onions and Dijon on a Rustic Italian Roll. Download High-Res Image | The Sheboygan
Because Wisconsinites can’t choose between a burger and a brat: Cheese Curds, Bratwurst, Sautéed Onions, Beer Mustard and Sauerkraut on a Kaiser Roll. Download High-Res Image | | STATS - The most popular cheeses used to top burgers include American, Cheddar, Swiss, Parmesan and Blue. – Mintel’s Menu Insights
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Americans continue to fire up the grill on just about every holiday. The Fourth of July tops the list of celebrations at 81 percent, followed by Labor Day and birthdays (both at 68 percent), Memorial Day (60 percent), and Father’s Day (50 percent). – Weber Grillwatch™ Survey -
September 18 is National Cheeseburger Day -
The origin of the first cheeseburger is heavily debated with three locations taking credit: Rite Spot in Pasadena, Calif.; Kaelin’s Restaurant in Louisville, Ky.; Humpty Dumpty Drive-In in Denver, Colo. -
Jimmy Buffett’s “Cheeseburger in Paradise” was inspired by a boat journey he once took in the Caribbean. According to Buffett, visions of a piping hot cheeseburger kept popping into his mind while surviving on a canned food and peanut butter diet after the boat he was on suffered bad weather and damages. – www.margaritaville.com QUOTES - “We created the Cheese & Burger Society as a way to enlighten consumers to all of the amazing combinations of cheeseburger toppings,” said Dave Bavlnka, WMMB vice president of Advertising. “As one of America’s favorite foods, the cheeseburger is so much more than ketchup and mustard. We hope visitors to our site will be inspired to try new Wisconsin Cheeses and create their own cheeseburger masterpieces.”
- Please contact Jessica Binder at jbinder@stephanbrady.com or (608) 241-4141 for additional quotes.
For additional mouth-watering cheeseburger ideas, visit cheeseandburger.com. Find recipes and additional cheese information at eatwisconsincheese.com.
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