OFFICIAL RULES:
Wisconsin Milk Marketing Board Dairyland Road Trips Photo Contest


Dairyland Road Trips Photo Contest (the "Contest") is sponsored by Wisconsin Milk Marketing Board ("Sponsor").

Three (3) GRAND PRIZES: Three (3) $100 Visa gift cards with three (3) Wisconsin Cheese gift box, total approx. retail value of each prize $200.

All federal, state and local laws and regulations apply; void where prohibited. PRIZES MAY BE SUBJECT TO TAX; ALL APPLICABLE TAXES ARE THE RESPONSIBILITY OF THE WINNER.

ELIGIBILITY: The Contest is open only to individuals, eighteen (18) years or older at time of entry, who are legal residents of the United States. Employees of Wisconsin Milk Marketing Board, subsidiaries or agents, their immediate families (defined as parents, children, siblings, spouse and grandparents), and those domiciled with any of the foregoing are not eligible.

ENTRY: All entrants must upload an image from a location listed on the Travelers Guide to America's Dairyland map (located at http://www.eatwisconsincheese.com/assets/pdfs/WisconsinCheeseMap.pdf) or a picture of a dish made with Wisconsin Dairy to Instagram™, tagged with #dairylandroadtrip. You may only enter electronically. To enter electronically, make an Instagram™ account at http://www.Instagram™.com. All information provided by entrant must be complete, true and correct. Submissions to the Contest must be received by September 2, 2013 at 10:00 p.m. Eastern Time ("ET") in order to be eligible; entries received after that date will be deemed ineligible to win. All submitted entries become the property of Sponsor and will not be acknowledged or returned; Sponsor is not responsible for lost, late, inaccurate, incomplete, damaged, illegible, or misdirected entries. Each entry must be submitted on an individual basis (i.e., no team, joint, or corporate entries) and all components of the entry must be the original creation of the submitting participant. Only non-commercial work may be submitted. Entries may not contain profanity, nudity, pornographic images, violent images, anti-competition messages, illegal material, or material that violates the rights of third parties. Entries may not include confidential information, trade secrets, trademarks or copyrighted material belonging to any person or entity other than the entrant absent a suitable license or permission agreement, proof of which is required. Entries containing any forbidden matter or material otherwise deemed by Sponsor to be inappropriate will be disqualified. Online entries will be deemed submitted by the authorized account holder of the email address submitted at time of entry.

JUDGING: A panel of judges consisting of Sponsor personnel will select the winning entries based equally upon the criteria of originality, creativity and adherence to the contest rules. By entering, you agree to be bound by these Official Rules, and that the decisions of the judges are final and binding in all respects. Judging will be completed by September 16, 2013 and potential winners will be notified by Instagram™ comment on or before September 20, 2013. Sponsor reserves the right not to select any winning submissions based upon the quality or content of submissions. Potential winners may be required to sign and return a sworn Affidavit of Eligibility and Liability and Publicity Release. If required documentation is not returned within seven (7) business days of notification, or if notification is returned as undeliverable, any prize will be forfeited and an alternate winner will be selected.

PRIZE AWARDS: Prizes will be awarded within sixty (60) days after winner verification. No prize substitution or transfer is permitted, except that Sponsor reserves the right to substitute a prize of equal or greater value, for any reason. Sponsor is required by law to report prize values to taxing authorities; all taxes and any other incidental expenses on prizes are the sole responsibility of each winner.

GENERAL RULES & LIMITATIONS: By entering, you represent that: (i) your entry is your own original work; and (ii) you own or have the rights to convey any and all right and title in any material submitted as part of your entry into the Contest. By entering, you grant to Sponsor a non-exclusive, worldwide, royalty-free license to edit, publish, promote, republish at any time in the future and otherwise use your submission, along with your name and likeness, in any and all media for any purpose, without further permission, notice or compensation (except where prohibited by law). By participating in the Contest, you agree to release Sponsor and its parent companies, affiliates, subsidiaries, employees, directors, officers, and agents from any and all liability, claims or actions of any kind whatsoever for injuries, damages or losses to persons and property which may be sustained in connection with the receipt, ownership, possession, use, or misuse of any prize. Sponsor is not responsible for technical, hardware or software failures, or other errors or problems which may occur in connection with the Contest, whether computer, network, technical, mechanical, typographical, printing, human or otherwise, including, without limitation, errors or problems which may occur in connection with the administration of the Contest, the processing or judging of entries, the announcement of the prizes, in any Contest-related materials, or that may limit prize fulfillment or a participant's ability to enter the Contest. Sponsor reserves the right to amend these official rules and to disqualify permanently from the Contest any person it believes has intentionally violated these official rules.

WINNER'S LIST: For the names of prize winners, send a self-addressed, stamped No. 10 envelope to: Stephan & Brady, Inc., "Dairyland Road Trips Photo Contest" Prize Winners, 1850 Hoffman Street, Madison, WI 53704. All requests for the winners list must be received by September 30, 2013.

© 2013 Wisconsin Milk Marketing Board, Inc., 8418 Excelsior Drive, Madison, WI 53717. "Dairyland Road Trips Photo Contest" is not sponsored by, endorsed by, or affiliated with Instagram™, Visa®, or with any of their affiliated companies or subsidiaries. "Instagram" is a registered trademark of Burbn, Inc. "Visa" is a registered trademark of Visa International Service Association. All other trademarks mentioned in this Contest are the property of their respective owners.